MH Creative Design | The Portfolio Site of Matthew Hickman
MH CREATIVE DESIGN
Graphic Designer & Marketing Coordinator—July 2010 to Current, Star Beverage Management, San Antonio, TX
Developed print and web materials for 36 stand alone adult beverage stores across 13 markets in Texas and Colorado to drive future profits.
Expanded and managed social media campaigns; increased Facebook followers from a mere 54 to close to 1350+, an increase of 2,400 percent.
Expanded business through direct advertisement and grew our market share from 23 to 36 locations over the course of 3 years.
Worked in close partnership with Giles-Parscale; developed and implemented company website to maximize brand exposure and drive in-store traffic.
Developed a lifestyle based branding identity deployed at store level and within all advertising mediums.
Trained and managed a part-time intern to meet and maintain deadlines.
Astutely managed a $250K budget; ensured proper distribution across multiple markets and validated budget execution. Worked closely with advertising vendors to set contracts and ensured budgets were effectively distributed.
Graphic Design Intern—August 2009 to December 2009, The Butler Bros, Austin, TX
Worked closely with creative heads on print collateral, Wordpress websites, and social media for many different companies including Sweet Leaf Tea, Jason's Deli, TXDOT, Austin Parks & Trails, Netspend, Livestrong and The Engine 2 Diet.
Managed a Wordpress based website and ran social media campaigns for The Engine 2 Diet.
Worked closely with creative heads and TXDOT in creating an anti-drinking and driving kiosk and ad campaign to curb drunk driving amongst spring breakers.
Developed promotional collateral and helped coordinate a South by South West event for The Butler Bros and area businesses to maximize brand recognition and exposure.
Brochure Design & Social Media - Scenic Loop Cafe, San Antonio, TX
Re-designed brochures and menus for a local restaurateur and implemented and ran social media campaigns.